Editorial Standards

How articles are produced

Articles are written by the Fix It Central Texas editorial team. Each piece moves through a fixed pipeline: outline, draft, review, publish. The outline locks the question the article answers and the decision the homeowner is trying to make. The draft fills in specifics. The review checks for factual accuracy, scope, local relevance to the Waco-Temple-Killeen corridor, and adherence to these standards. Only then does the article publish.

Articles are decision-content for homeowner questions, not partner promotion. We write the piece a homeowner needs in order to choose confidently, then we surface the relevant local pros alongside it.

Editorial team role and authorship boundary

The editorial team is responsible for every article on the article surface. Partner-authored articles are not accepted on the article surface, and articles are not ghostwritten on behalf of a partner.

Partner voice lives only in the owner-narrative section on partner profile pages, where attribution to the partner is clear and bounded. That is the one place a homeowner reads a partner in their own words, and it is never reframed as editorial content.

Review excerpt sourcing

Review excerpts on partner profile pages come from the Google Places API only. We do not solicit reviews directly. We do not accept reviews submitted through any other channel.

Excerpts are filtered with two rules:

• Rating greater than or equal to 4 stars
• Body length greater than or equal to 30 words

Excerpts that pass the filter are rendered with the attribution line “Review from {author_name}via Google” and a link to the partner’s full Google reviews. The partner’s aggregate rating and total review count are always shown alongside any excerpt, so the homeowner has the full context and is not reading one cherry-picked quote in isolation.

This approach is consistent with the Google Places Terms of Service.

Partner-submitted testimonials are rejected

Testimonials that Fix It Central Texas did not source from the Google Places API are not displayed. This policy exists because partner-submitted testimonials cannot be independently verified. Allowing them would degrade the signal value of every review on the site.

No marketplace calls to action

Fix It Central Texas is a directory and editorial site, not a marketplace. We do not use marketplace-style framing. The following phrasings are not permitted anywhere on the site: “Get a Quote,” “Request an Estimate,” “Match me with available pros,” and any equivalent wording that hides the specific partner the homeowner is contacting.

Approved call-to-action copy names the partner the homeowner is reaching:

• “Tell {Partner} about your project”
• “Ready to talk to {Partner}?”
• “Have {Partner} get back to you”

This differentiates Fix It Central Texas from the Angi, Thumbtack, and HomeAdvisor pattern. Homeowners using our site always know which local business they are about to speak with before they submit a request.